Appraisal Of Motion Graphics Techniques In Select Nigerian Commercial Banks Social Media Adverts

Abiodun Kazeem Yusuf, Razaq Olatunde Rom Kalilu

Abstract


In the contemporary digital landscape, motion graphics has solidified its place as a critical instrument for corporate storytelling, allowing brands to synthesize complex data into visually captivating, bite-size animations. Nigerian commercial institutions have aggressively adopted this medium across popular social networks to foster visual promotions, consumer relationships, and anchor corporate identities. This study evaluates the specific technical treatments and compositional workflows adopted by Access Bank Plc, Guaranty Trust Holding Company (GTCO), and Zenith Bank Plc across Facebook, Instagram, and YouTube. Qualitative methodology rooted in visual content analysis was adopted. Nine (9) advertising clips were purposely shortlisted from the post-Covid’19 releases of 2020 to 2025. They were systematically and visually appraised via kinetic typography, vector iconography, simulated user interfaces, camera transitions, and corporate palettes. The results reveal a high reliance on stylized 2D/3D hybrids, center-weighted framing optimized for mobile screens, and culturally tailored narratives designed to navigate Nigeria's distinct consumer market. The study attests strategic motion graphics design advertising as pivotal to message preservation, corporate equity, and user interactivity. It however, hopes its findings provoke further research on the subject matter and consequently recommends balancing stylistic experimentation with informational transparency and accessible layout design by commercial banks creative designers.

Keywords


Motion Graphics Design, Digitalised Visual, Advertising, Communication, Corporate Identity.

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DOI: http://dx.doi.org/10.52155/ijpsat.v58.2.8424

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