Reading The Space, Understanding Action: A Semiotic-Pragmatic Analysis Of Coworking Space In Urban Indonesia

Siti Yulidhar Harunasari

Abstract


The phenomenon of coworking spaces reflects a profound transformation in the landscape of work and urban social life in the digital era. Through a semiotic-pragmatic approach, coworking spaces are understood as spaces in which design, facilities, and rules of use form a system of signs that influences users' behavior and social interaction. Open layouts encourage collaboration while also raising challenges related to privacy needs; advanced technological facilities and modern design reflect the values of professionalism and innovation; while the communities formed within them function as a means of shaping professional identity and strengthening networks. Coworking spaces are not merely places to work, but also embody a shift toward a knowledge-based economy, work flexibility, and cross-disciplinary collaboration in the contemporary urban context. The implications include the importance of inclusive and adaptive spatial design, the integration of coworking spaces into sustainable urban planning, and their potential to encourage social innovation and transform work culture in the digital era.

Keywords


Coworking space, semiotic-pragmatic analysis, urban Indonesia, spatial design, professional identity

Full Text:

PDF

References


Anggraini, D., Rachman, A. F., & Rachmaniar, R. (2023). Co-Working Space in Library: A Literature Review. EDULIB, 14(2), 111-123. https://ejournal.upi.edu/index.php/edulib/article/download/66596/pdf

Bilimleri Dergisi, (14), 297-312. https://core.ac.uk/download/370619821.pdf

Bouncken, R. B., Aslam, M. M., & Qiu, Y. (2021). Coworking spaces: Understanding, using, and managing sociomateriality. Business Horizons, 64(1), 119-130. DOI: https://10.1016/j.bushor.2020.09.010

Bouncken, R. B., & Reuschl, A. J. (2018). Coworking-spaces: How a phenomenon of the sharing economy builds a novel trend for the workplace and for entrepreneurship. Review of Managerial Science, 12(1), 317-334. https://link.springer.com/article/10.1007/s11846-016-0215-y

Chang, I. C. C. (2021). How Do Scholars Communicate the 'Temporary Turn' in Urban Studies? A Socio-Semiotic Knowledge Framework. Urban Planning, 6(1), 133-145. https://www.ssoar.info/ssoar/bitstream/document/72485/1/ssoar-up-2021-1-chang-How_Do_Scholars_Communicate_the.pdf

Chevtaeva, E., & Denizci-Guillet, B. (2021). Digital nomads’ lifestyles and coworkation. Journal of Destination Marketing & Management, 21, 100633. https://doi.org/10.1016/j.jdmm.2021.100633

Dipta, D., Virgiyanti, D. F., Fachriza, A., & Nuraini, E. I. (2024). The Significance of Pragmatics: A Case in Social Communication Context. Teknosastik, 22(2), 102-107. https://ejurnal.teknokrat.ac.id/index.php/teknosastik/article/download/4336/1545

Fast, K., & Jansson, A. (2025). Working in the comfort zone: Understanding coworking spaces as post-digital, post-work and post-tourist territory. Department of Geography, Media and Communication, Karlstad University. http://www.diva-portal.org/smash/get/diva2:1917502/FULLTEXT01.pdf

GoWork. (n.d.). GoWork - Coworking Space & Serviced Office. Retrieved from https://www.go-work.com/

Gürsimsek, R. A. (2012). Multimodal semiotics and collaborative design: a social semiotic approach to the co-production of virtual places and artifacts in Second Life. Roskilde Universitetsforlag.

Halliday, M. A. K. (1978). Language as social semiotic: The social interpretation of language and meaning. Edward Arnold.

Hodge, R., & Kress, G. (1988). Social semiotics. Cornell University Press.

Kress, G., & van Leeuwen, T. (2001). Multimodal discourse: The modes and media of contemporary communication. Arnold.

Kushartanti, Yuwono, & Lauder (2007). Pesona Bahasa: Langkah Awal Memahami Linguistik. Jakarta: Gramedia Pustaka Utama.

Leech, G. N. (1993). Prinsip-prinsip Pragmatik. Jakarta: Universitas Indonesia Press.

Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook. Sage.

Rahardi, K. (2015). Pragmatik: Kesantunan Imperatif Bahasa Indonesia. Jakarta: Erlangga.

Sukirno, S., Wibowo, A., & Sudarma, E. (2023). COWORKING SPACE SEBAGAI ALTERNATIF INFRASTRUKTUR URBAN DI ERA INDUSTRI 4.0. Jurnal Ilmu Sosial dan Politik (IJSP), 7(1), 1-10. https://journals.usm.ac.id/index.php/ijsp/article/view/7847

Sumarlam (2017). Pemahaman dan Kajian Pragmatik. Surakarta: Bukukatta.

Syamsiyah, N. (2025). Hybrid coworking spaces for remote workers: The role of cafés and Discord channels as a unified community hub Ruang kerja bersama “hybrid” untuk pekerja jarak jauh: Peran kafe dan saluran Discord sebagai pusat komunitas terpadu. Jurnal Sosiologi Dialektika Vol, 20(1), 1-12.

Süyük Makaklı, E., Yücesan, E., & Ozar, B. (2019). Co-Working Space Concept in the Spatial and Urban Context: A Case Study of 'Kolektif House'. FSM İlmî Araştırmalar İnsan ve Toplum. https://doi.org/10.16947/fsmia.667316

Thibault, M., & Pellegrino, M. (2023). Introduction to Semiotic Approaches to Urban Space. In Semiotic Approaches to Urban Space. Edward Elgar Publishing. https://pure.uva.nl/ws/files/162685583/9781800887220-book-part-9781800887220-6.pdf

Van Leeuwen, T. (2005). Introducing social semiotics (Vol. 490). London: Routledge.

Wahono, P., Usman, O., Arofani, A. B., Leonara, M., Arliuca, L. A., Nugroho, D. Y., ... & Limbong, J. A. (2025). DIGITAL NOMAD DI ERA JARAK JAUH: TREN DAN STRATEGI. Penerbit Widina.

Wijayanti, L., Ayu, A. P., & Sulistyo, D. E. (2019). Mapping and Analysis of Models of Co-Working Spaces: A Case Study in Jakarta. Proceeding of International Conference on Visual Culture and Urban Life, 228–245. Retrieved from https://proceeding.senirupaikj.ac.id/index.php/xvicture/article/view/19




DOI: http://dx.doi.org/10.52155/ijpsat.v58.1.8338

Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 Siti Yulidhar Harunasari

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.