Semiotic Analysis Photo of the alm. Reca Ence in Solo International Performing Arts Event as City Branding Effort of Surakarta City

Eni Lestari, Jeratallah Aram Dani, Ali Arif Setiawan

Abstract


This research aims to analyze the visual meaning in the photographic documentation of the Solo International Performing Arts (SIPA) event as part of the city branding strategy of Surakarta. By using Roland Barthes' semiotic approach, this research unravels the denotative, connotative, and mythical meanings of three photographs by photographer Reca Ence, which record representative moments during SIPA. The analyzed photos include images of traditional dance, audience atmosphere, and night stage, each of which depicts cultural values, social participation, and the vitality of art in the city's public space. The results show that photography in the SIPA event not only functions as documentation, but also as a visual communication medium that shapes the image of the city as a cultural center that is inclusive, creative, and open to the international world. Through the visual elements contained in the photographs, Surakarta is positioned as a city that maintains its local identity while being active in the global cultural network. This research reinforces the understanding that event photography has an important role in shaping public perception and strengthening city identity in the context of city branding.

Keywords – Semiotics, Photography, SIPA, City Branding, Surakarta

Keywords


Semiotics, Photography, SIPA, City Branding, Surakarta

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References


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DOI: http://dx.doi.org/10.52155/ijpsat.v50.2.7198

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