A Social Marketing Approach To The Implementation Of Inclusive Education In Kinshasa's Public Primary Schools

Rombaut MAKADI

Abstract


Cette étude analyse l’approche du marketing social dans la mise en œuvre de l’éducation inclusive au sein des écoles primaires publiques de Kinshasa. L’objectif principal consiste à comprendre comment les stratégies de marketing social influencent les attitudes, les normes sociales et les pratiques inclusives des acteurs éducatifs. La recherche adopte une approche quantitative à visée explicative fondée sur une enquête réalisée auprès des enseignants et directeurs des écoles publiques de Kinshasa. Les résultats montrent que le marketing social exerce une influence positive sur les attitudes favorables à l’inclusion scolaire et sur le renforcement des normes sociales inclusives. Les actions de sensibilisation, de storytelling éducatif et de valorisation symbolique favorisent l’engagement des acteurs éducatifs dans les pratiques inclusives. Toutefois, les contraintes organisationnelles, notamment le manque de ressources pédagogiques, la surcharge des classes et l’insuffisance du soutien institutionnel, limitent l’opérationnalisation effective de l’éducation inclusive dans les écoles publiques de Kinshasa.

Keywords


Marketing social ; éducation inclusive ; pratiques inclusives ; normes sociales ; écoles primaires publiques ; Kinshasa.

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DOI: http://dx.doi.org/10.52155/ijpsat.v58.1.8376

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