L'Impact De La Transformation Digitale Sur La Performance Des Entreprises : Une Étude Empirique Dans La Région D’Antananarivo

Rakotovao Hobinavalona Rindrasoa, Rajaonson Rindra Tsiferana, Rasamoelina Henri

Abstract


This research investigates the impact of digitalization on organizational performance among companies in Antananarivo. Based on a survey of 400 firms, the results reveal that digital transformation negatively affects both operational and strategic performance. This "productivity paradox" is especially severe for SMEs and follows a non-linear trajectory according to digital maturity: the negative impact attenuates after 5 to 10 years of experience, before slightly worsening again among the most mature firms. High implementation costs, organizational disruption, and infrastructure challenges (power and internet instability) are the primary causes of this decline. The study concludes that Malagasy companies must prioritize organizational restructuring over simple technology acquisition to achieve real efficiency


Keywords


Digital transformation, performance, productivity paradox

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DOI: http://dx.doi.org/10.52155/ijpsat.v57.1.8003

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