Efforts to Provide a Marketing Information System for Turmeric Commodities at The Agriculture Office in Solok City West Sumatra Province

Abstract

Solok City is one of the largest turmeric producing areas in West Sumatra Province. In 2022, the harvested area of turmeric plants in Solok City will be 15.18% of the total harvested area of turmeric plants in West Sumatra Province. The sector with a high contribution to the GRDP of Solok City in 2023 is the trade sector at 25.56%, while the contribution of the Agriculture, Fisheries and Forestry Sector to the Gross Regional Domestic Product (GRDP) of Solok City in 2023 is 4.98%. One of the problems that has been presented in the 2021 - 2026 Strategic Plan Document (RENSTRA) at The Agriculture Office in Solok City is the lack of optimal marketing of agricultural products, so the aim of this research is to describe the availability of a marketing information system for the turmeric commodity at The Agriculture Office in Solok City West Sumatra Province. Research data collection was carried out through Focus Group Discussion (FGD) and Desk Study. The research variables to explain the marketing information system for the turmeric commodity in Solok City are the availability of internal databases, marketing intelligence activities and marketing research activities. There were 14 FGD participants who were attended by The Agriculture Office in Solok City and the research team. The research results show that in the 2021 - 2024 time period, internal data availability is still lacking, marketing intelligence activities have not been carried out and marketing research activities have not been carried out.