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Pokdarwis (Tourism Awareness Group) Perception in Efforts to Strengthening Human Resources Capacity for Tourism Development in Bogor City Tourism Villages
Abstract
Tourism villages in Bogor City, West Java Province have great potential in developing tourism that has uniqueness of natural and cultural beauty. However, the capacity of human resources to develop tourism in tourism villages is still not optimal. The purpose of this study was to analyze the perceptions of managers of tourism villages in Bogor City regarding aspects of event organization, promotional media, and hospitality aspects needed in tourism development. The type of research conducted was quantitative research. The study was conducted by distributing questionnaires to managers of seven tourism villages in Bogor City through a closed-ended questionnaire instrument with answer choices using a Likert scale of 1-7 (strongly disagree-strongly agree). The questionnaire was distributed to 14 managers of seven tourism villages in Bogor City by purposive sampling. The data analysis used was descriptive qualitative and quantitative. Managers of tourism villages in Bogor City assessed the organization of arts and cultural events as the main attraction, especially traditional arts and community crafts by holding events in halls and fields. The aspects of promotional media that can promote the attractions in tourist villages with the highest ratings are culinary and tourism activities through word-of-mouth promotion and the use of social media Instagram and WhatsApp. In promoting, a special team is needed to handle the promotion and the ability to narrate the promoted product and take pictures, photos, and videos. The hospitality aspect is needed to increase tourist satisfaction with low foreign language proficiency assessments and the need to get used to interacting with tourists and organizing training. This study empirically shows that managers in tourism villages in Bogor City need to improve their knowledge and skills in organizing events, promotional media, and hospitality aspects.
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