Influences On Work Motivation Of Employees at BAOVIET Joint Stock Commercial Bank, Vietnam

Luong Thi Nhu Quynh, Mai Hoai Dan

Abstract


The study surveyed 468 employees at BAOVIET Joint Stock Commercial Bank (hereinafter referred to as BAOVIET Bank), Vietnam, to analyze and evaluate the factors influencing employees' work motivation. The findings identified seven key factors affecting work motivation, ranked in descending order of impact: (1) Leadership style, (2) Working conditions, (3) Recognition, (4) Income and benefits, (5) Nature of work, (6) Training and advancement opportunities, and (7) Interaction with colleagues. These results not only provide empirical evidence regarding the drivers of work motivation within the financial sector in Vietnam but also contribute valuable data for future research in similar contexts. Based on the research findings, the author proposes immediate and long-term solutions to enhance quality efficiency and foster business development. By clearly outlining the details and characteristics of the finance industry in general and the banking sector in particular, companies and employees can gain a proper understanding of the true nature of their work and a deeper insight into the specific labor characteristics within the banking and finance sectors. The strategies include leveraging the company’s strengths and addressing its weaknesses to attract, retain, and develop its human resources.


Keywords


Work Motivation, Welfare, Employee, Bank.

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DOI: http://dx.doi.org/10.52155/ijpsat.v49.1.7017

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