Implementation Of Business Model Canvas In Kampung Batik SMEs Bogor To Encourage National Economic Growth

Abstract

The batik industry has a very important role in the national economy. Throughout 2022, the export value of batik and batik products exceeded USD64.56 million, an increase of 30.1 percent compared to the achievements in 2021 The research objectives are to find out: 1) How is BMC Implementation; 2) How is the Impact of BMC Implementation. This research uses a qualitative research model. According to Miles and Huberman (1992), analysis activities consist of three streams of activities that occur simultaneously, namely data reduction, data presentation, and conclusion drawing/verification. BMC implementation in Kampung Batik SMEs: 1) Customer Segment: fashion lovers; 2) Value Proporsition: quality, attractive design: 3) Channels: the role of information technology; 4) Revenue Stream: educational tours; 5) Customer Relationship: relationship with consumers; 6) Key Activities: social media, offering products through market place; 7) Key Resources: equipment, human resources; 8) Key Partners: Raw material providers; 9) Cost Structure: production costs. The impact of BMC Implementation on UMKM Kampung Batik can provide clear information about:  1) the target customers; 2) the value or benefits offered; 3) the methods to communicate; 4) how to obtain revenue; 5) the relationships to be built by a certain market share; 6) a series of activities to be carried out to create products or services needed by customers; 7) the main resources that must be available; 8) who to cooperate with; 9) the costs used to provide value to customers

Keywords— Business Model Canvas, SMEs, Kampung Batik